Amnesty International started a campaign to raise awareness about “Torture” in Mexico. My proposal was to take a famous Mexican element, such as the “Loteria” (a well-known, traditional card game) and relate those images to quotes and facts about torture in Mexico.
First, I went through a whole background data research about torture cases in Mexico. Afterwards, I worked on selecting pairs of images and text that had something in common in order to dialogue on their own and tell a story by being together in a poster.
Having cheerful, colorful and traditional Loteria illustrations juxtaposed to facts that needed awareness worked perfectly. People actually walked to the posters, read the quotes and got informed.
Word game: Sirena in Spanish means Mermaid, as well as Siren alarm. The quote in the Sirena poster reads: “Everytime I hear a police siren go on I feel scared instead of safe.”