Mando is a wine from a vineyard in Ribera del Duero, Spain. This project consisted in designing a label that reflected the wine’s personality. After going through an extense research of the vineyard, the competition, the vineyard’s strengths and the wine’s process and assets, I decided to highlight the fact that the enologists who make this particular wine go through a very crafty process. Everything is 1 on 1, no big automatic machines doing anything a human hand can do.
I decided to take make that my base for designing. The main image on the label was done by literally working with paper tearing, no scissors or exacto knife, combined with an elegant and simple typographic layout.